Active Care is a physical therapy practice that specializes in the rehabilitation of athletes, arthritis patients and ballet dancers. In creating their new brand, we wanted to challenge the perception that physical therapy is not a place you want to go. We took it away from the feel of a ‘medical environment’ and created more of a ‘health club’ aesthetic that one would want to be associated with. We kept the focus on the idea that Active Care is a destination to “Get Back to Your Life”.
Brand Development and Print Design