Brand Development and Website

In 2003, BabyCenter came to Shegeek with the understanding that, although it was the premier internet destination for new and expectant parents, it had poor brand recognition and usability issues. Using bold colors to organize the large amount of content, Shegeek created strong brand recognition on the lower levels (common entry points into such content-oriented sites) and leveraged the database of registered users by introducing “The BabyCenter Timeline,” which pinpointed the ages of the logged-in user’s children and allowed the user to navigate directly to age-specific content. Shegeek helped BabyCenter establish its brand and helped them win numerous awards, including a 2005 Webby.