High end jewelry has always been targeted to men to buy for women for a special occasion. Missed opportunity…. more than half of women are single and buy their own jewelry. We introduced an array of everyday reasons which reinforce the idea that women don’t need a special occasion to treat themselves well, coupled it with a highend web happening and an award winning product packaging experience as experiential as a luxury’s store’s front door.
User Experience, Strategy, Brand, Website, Packaging