InsideTrack, a company that promotes student engagement and success through personalized student-coaching services, came to Shegeek to help them with future brand directions. Shegeek distilled the InsideTrack brand down to the three most important aspects of the company: the dynamic people in their organization who coach a broad base of students, their proven system to coaching, and the real-life students—working moms and first generation learners—who have successfully used the program. Shegeek took a “real people” approach to the brand, using the real stories of everyday folks.