XFR (Xerox Parc)
Branding, Logo, Installation

Originally installed in the San Jose Tech Museum, and later taken to a number of other venues around the world, Experiments in the Future of Reading (XFR) was part of a wide ranging project carried out by Research Experimental Documents (RED), a group at Xerox PARC. The exhibit’s focus was how technology will change the way we read, and showcased unique reading machines and experiences. Shegeek branded the exhibit, which went on to win both silver and gold awards from International Design (ID) Magazine.