The truth is, planning for retirement is both boring and intimidating. The Workyard was tasked with trying to encourage Millenials to prepare for their future. We decided to base the RothIRA.com brand on transparency, a concept as straightforward as the URL’s itself. Although the website’s business model is paid placement, by law, all RothIRA’s are created equal. We chose to be direct, and remind people that it doesn’t matter where you open your IRA but it matters WHEN you open it. Opening one is easy… So open one… anyone… now. You’ll thank us later.